Playgirl from inception to recent years was intended to be a women’s magazine and an outlet for women to explore their sexuality (very similar to the popular men’s magazine, Playboy) and to embrace the feminist movement in the late 1960s and early 1970s. As of 2016 the magazine was believed to have had only approximately 3,000 subscribers. The last print issue to date was for Winter 2016. The magazine returned to print as a sometime quarterly beginning with its March 2010 issue. From March 2009 to February 2010, it appeared only online. The magazine covered issues like abortion, equal rights, and interspersing sexy shots of men and played a pivotal role in the sexual revolution for women. In 1977 Lambert sold Playgirl to Ira Ritter who took over as publisher. The magazine was founded in 1973 by Douglas Lambert during the height of the feminist movement as a response to erotic men's magazines such as Playboy and Penthouse that featured similar photos of women. In the 1970s and 1980s the magazine printed monthly and was marketed mainly to women, although, as the magazine knew, it had a significant gay male readership, in a period in which gay male erotic magazines were few. Playgirl is an American magazine that features general interest articles, lifestyle and celebrity news, in addition to semi-nude or fully nude men.